Ideated, managed, and implemented visual look and feel that spanned throughout each campaign. Carried through in: OOH billboards, digital advertisements, and collateral.
A group of Subject Matter Experts were identified and once the quarterly campaign theme was determined (i.e. cloud journey, customer experience, DevOps, etc.) it was my turn to determine a corresponding look and feel that married nicely to our corporate branding. Through several rounds of research, collaboration, ideation, and revisions these were presented to the group.
This particular cut-paper theme was focused around cloud migration journey and was pulled across collateral, digital ads, billboards, event booths, and other corresponding pieces. In addition to creating the imagery, I established a template for use by additional freelance designers to help streamline the process and consistency.