Campaign work
Ideated, managed, and implemented visual look and feel that spanned throughout each campaign. Carried through in: OOH billboards, digital advertisements, and collateral.
Art direction, layout, illustration
A group of Subject Matter Experts were identified and once the quarterly campaign theme was determined (i.e. cloud journey, customer experience, DevOps, etc.) it was my turn to determine a corresponding look and feel that married nicely to our corporate branding. Through several rounds of research, collaboration, ideation, and revisions these were presented to the group.
This particular cut-paper theme was focused around cloud migration journey and was pulled across collateral, digital ads, billboards, event booths, and other corresponding pieces. In addition to creating the imagery, I established a template for use by additional freelance designers to help streamline the process and consistency.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/75f187ca-be42-4618-9f58-c281bf92b049/2492e4f5-b97e-4a91-9f1e-7005bfb85b4b_rw_3840.png?h=85aa759be8033386127e87b91bd1ea27)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/75f187ca-be42-4618-9f58-c281bf92b049/3b1b4978-bf0e-49d4-bd7c-6dcbf0a8308f_rw_1920.jpg?h=7027d0b5b3658daf2223fd05e27f7c09)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/75f187ca-be42-4618-9f58-c281bf92b049/37bbdc5e-95f8-4441-8d53-47e0e8c2e09a_rw_1920.png?h=61080e9a9f736b4ec9a28898d8e0ed28)