Social Campaign
The #DataNerd social campaign was built out of immense respect for those that keep the lights on. New Relic placed a call out in the wild for people to nominate their favorite nerd and those lucky folks would receive a SWAG pack filled with goodies such as a face mask, socks, leet t-shirt, crazy straw for kids (or kids at heart) and a few other pieces. Long live the data nerd. 
Social banners, SWAG design, email headers, site design

Peek through the thread above.

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