Template creation
Ideated, created, and implemented template design for use in long- and short-form letter and A4 collateral.
Art direction, layout
On the heels of a brand refresh, I took the initiative to update our collateral template designs. Through weeks of research and meeting with select stakeholders, we were able to establish a good balance of hierarchy and white space that would translate well from long- to short-form content.
This particular piece, a 3-part series on Modernizing with AWS, was my go-to-market tester. The same data flow pattern and colors were used throughout to highlight cohesion, but the primary color would alternate.
As a person who feels extreme sadness when looking at under-developed style sheets and under-utilized efficiencies in InDesign, I can proudly say that these templates are a breeze to update—despite what designer in whichever region is working on it.
