Template creation
Ideated, created, and implemented template design for use in long- and short-form letter and A4 collateral.
Art direction, layout
On the heels of a brand refresh, I took the initiative to update our collateral template designs. Through weeks of research and meeting with select stakeholders, we were able to establish a good balance of hierarchy and white space that would translate well from long- to short-form content.
This particular piece, a 3-part series on Modernizing with AWS, was my go-to-market tester. The same data flow pattern and colors were used throughout to highlight cohesion, but the primary color would alternate.
As a person who feels extreme sadness when looking at under-developed style sheets and under-utilized efficiencies in InDesign, I can proudly say that these templates are a breeze to update—despite what designer in whichever region is working on it.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/75f187ca-be42-4618-9f58-c281bf92b049/da792d4e-2b12-498d-9b40-ac678726f85b_rw_1200.png?h=5fc0c2ca3e1c93867b28254e724e9814)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/75f187ca-be42-4618-9f58-c281bf92b049/6481210a-8894-494a-82af-180382d4e3f6_rw_1200.png?h=c04a929e617758914049885ff9718099)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/75f187ca-be42-4618-9f58-c281bf92b049/66c9b95f-9ee6-456d-aa15-1f88d52f1526_rw_1920.png?h=187dd8a2ee103b6ed14fbb5aa6737861)